No one can underestimate the power of attractive visuals in a successful marketing campaign. Not only do they attract the right audience, but they also convey your brand’s message to persuade people. With elements like logos, typography, color schemes, and imagery, graphic design plays an important role in creating a business’s brand identity.
However, not many of us have the budget to hire a talented graphic designer, whether it’s limited budget or a stingy boss. But that does not mean your marketing campaign has to go downhill.
You can do it yourself too and there’s no need to be a master of Adobe for that. Yes, you read that right.
I am sharing the top three beginner-friendly graphic design tools that you can use to amp up your marketing campaigns:
Canva Pro
It is easy to be a pro at Canva. With millions of catchy elements at your disposal, you can easily create stunning visuals and edit your photos. It has a very easy-to-understand user interface, which you can figure out on your own by simply playing around. So there is no steep learning curve with Canva and you can get to visual design right away – even if you are a complete newbie.
It also has so many different templates for you to play around with which means you can get a powerful design by switching around color themes and text. It also comes with a built-in AI assistant which can be your mini design assistant to help you with visuals. Its monthly subscription costs barely a couple of dollars so it won’t put a dent in your budget. Another thing I really like about Canva is the community feel of it. There are many creators and designers who share design tips and tricks that can teach you a lot about visual design.
Summary:
- Easy to use for beginners
- Millions of design elements and templates
- AI design assistant
- Top-notch design tools like background eraser, image resizer, etc.
- Super easy collaboration.
Pro Tip: A high-speed internet connection is crucial for you to be able to collaborate with your remote team members on designs, through these tools. Spectrum Internet, with its affordable high-speed plans and next-to-none downtimes ensures that you are connected to your team and are able to get things done even when the deadline is tight.
DocHipo
If you are looking for something with a bit more advanced feel to it, DocHipo might be it for you. It is an easy-to-use online design tool that you can use to create eye-catching posters, social media posts, YouTube thumbnails, website banners, etc. The user interface is super easy so you can learn it by playing around and do not have to take a course for it. Its monthly subscription for the pro version is priced even lower than Canva.
But that is not just it. Its stock photo library is a winning feature for me. There are so many images to choose from that are categorized into sub-sections, which makes it very easy to find what you are looking for. It also has built-in AI that you can use to generate images, remove backgrounds, and rewrite taglines. It also has many great templates that you can use to save a great deal of time. Moreover, it supports five file formats: PNG, JPG, MP4, PDF, and GIF.
Lastly, you can easily integrate DocHipo with other apps like YouTube and MailChimp. This makes it super-easy to transfer designs from one platform to another without having to download each one.
Summary:
- Shallow learning curve
- Access to AI tools
- Categorized stock photos
- Easily integrates with YouTube and MailChimp
Design Wizard
This is another great tool for quick, easy, in-house graphic designing. It has all the elements of a winner visual design tool for beginners – an easy-to-use interface, custom templates, and a library of design elements. Plus, it is super versatile as well. You can use Design Wizard to create professional-looking posters, social media images, ads, and even business presentations. I recommend using its paid version which costs you only a couple of dollars per month. The paid version provides access to super useful features that can make visual design for marketing a breeze.
All of its templates are easy to customize and its asset library has a ton of great stuff for you to use in your designs. It gives you access to one million high-quality design assets, which you can use in your design without worrying about copyright issues. Plus, it also allows you to create custom color palettes which saves you a lot of time. Furthermore, Design Wizard also lets you create catchy videos as well with its super-convenient video editor.
Summary
- Great for beginners
- Supports video editing as well
- Diverse asset library
- Many custom templates
These graphic design tools allow you to create stunning visuals on your own, even if you are a complete newbie. While there are many others, these three are the ones I really enjoyed using as a beginner. Their easy interfaces and editable templates allow everyone to create designs without any prior experience.
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